Apple MUQ83ZM/A Smart Wearable Accessories Band Black, Green, Red Fluoroelastomer

Designed by Black creatives and allies throughout Apple to celebrate and acknowledge Black history and culture, the Black Unity Sport Band is inspired by the colours of the Pan-African flag and pays homage to the rich tradition and craft of quilt-making. Three individual pieces of coloured fluoroelastomer are assembled by hand and compression-moulded as one. Complemented by the dynamic Unity watch face, which displays an ever-changing pattern of irregular shapes as Apple Watch moves, these colours are brought together in a unique tapestry. The innovative pin-and-tuck closure is laser-etched with Truth. Power. Solidarity.

Apple supports these organisations dedicated to advancing racial equity and justice:

Black Lives Matter Support Fund via the Tides Foundation
The Black Lives Matter movement fuels campaigns for justice, combats and counters acts of violence, and creates space for Black imagination and innovation.

European Network Against Racism
ENAR, a pan-European anti-racism network, is the voice of the anti-racist movement in Europe.

International Institute on Race, Equality and Human Rights
The institute works to protect the human rights of marginalised and vulnerable people who suffer from discrimination.

Leadership Conference Education Fund
The Leadership Conference Education Fund promotes and protects civil and human rights and builds public education campaigns that empower and mobilise advocates around the United States.

NAACP Legal Defense and Educational Fund, Inc. (LDF)
LDF seeks structural changes to expand democracy, eliminate disparities and achieve racial justice to fulfil the promise of equality for all Americans.

Souls Grown Deep
The partnership is dedicated to promoting the work of African American artists and supporting their communities by fostering economic empowerment, racial and social justice, and educational advancement.

This is only a small part of Apple s initiative to challenge systemic barriers that exist for communities of colour, and particularly the Black community.